5 Digital Marketing Tips to Help You Succeed in 2016
Online marketing has a number of aspects, and you can improve all of the aspects should you follow a few easy tips. Given below are 5 tips you may want to follow in order to help you succeed in the world of digital marketing in 2016.
1. Answer Your Calls
First of all, let’s start with something easy. The most important thing is that you must answer your phone. But if you fail to answer a call for some reason, just make certain you follow up as soon as possible. According to statistics, half of consumers like to do business with companies that tend to call them back as soon as possible. Therefore, you may lose a lot of potential customers if you fail to answer your business calls in a timely fashion.
2. Boost Advertising Results
Another important thing is that you must have a powerful SEO strategy for your online marketing campaign. If you don’t have any in place, it’s the time to do it now. What SEO does is help your product get found in search engine results. Aside from this, SEO also helps you with many other methods of advertising. Combining SEO with advertising, you may get twice as many visitors on your site.
3. Place Bids On Your Own Business Names
It’s a good idea to bid on the name of your business as it will get you more space on major search engines. As a result, your brand will get more recognition and more customers will tend to click on your site link.
According to a study, the appearance of branded ads on the same results page in a search engine as organic links raised the number of clicks by 31%. Aside from this, it’s common for competitors to place bids on the names of other business names. So if you find your competitors doing the same thing, you should take the right action.
4. Improve your online Reputation
Nowadays, online reputation carries a lot more significance than you can imagine. As a matter of fact, according to answers given by 90% consumers in a survey, positive online reviews helped them make the purchase decisions. Therefore, you may want to improve your online reputation through follow-up surveys and regular monitoring of the sites where you get reviews. Also, it is very important for you to respond to the reviews.
5. Use in-app ads
Do you know that most consumers spend up to 3 hours per day on their mobile phones? Another interesting fact is that about 86% of that time is spent on their favorite apps. What this means is that you must reach out to your customers with in-app mobile ads or you may risk losing a lot of consumers.
In-app ads make use of geofencing technology for displaying the ads to the target consumers as soon as they get in a certain radius. Seeing the ads, they may get in touch with you to know more about what you offer. Hope this will help.