We know from our extensive website design experience that sometimes the ‘look’ is everything for the client and sometimes robust, trustworthy web processes are the key. And sometimes it’s both. Whatever your business requires – from the very latest web-based presentation techniques to smooth encrypted data transfer – we’ll build what you need so that you can relax and let your website work for you.
Our brand-led approach – In developing both the messaging and visuals for all our website projects we look to the two main drivers that are to be found in any brand proposition – the functional and the emotional. That’s not just what you do, but also how you do it. Moving forward, we believe that the emotional dimension of your story will play a crucial role. The evolving project story will propel user involvement and repeated visits.
Building a conversation – Forums, comments and social media activity must all be co-ordinated through a considered communications strategy. We want all audiences to participate, to join your adventure.
Engagement – Consider the top line messaging – what makes the project story truly distinctive, relevant and welcome. This message, and its corresponding visuals, should be showcased, targeting fascinating and topical buttons with your audience.
Simplicity and clarity – All functionality needs to be simple, clear and easy to use. Overall navigation needs to ensure a straightforward/logical journey for the user. The user experience has to be optimised for all groups.
Content – Where possible, and budget permitting, we will make maximum use of rich media (video and audio) to bring the project to life. All content (copy and visual) must reflect a quality and integrity that enhances the global reputation and prestige of the project.
The look and feel – The look will be fresh and contemporary, responsible and highly professional. The website design will lean more towards the ‘engaging and learning’, rather than the ‘corporate and product’ presentation.
If you’d like to talk to us about any of the website design work we’ve done for our clients please email us and we’ll be happy to tell you more.